About nine-in-ten Americans (88%) cited love as a very important reason to get married, ahead of making a lifelong commitment (81%) and companionship (76%), according to a 2013 Pew Research Center survey. Fewer said having their relationship recognized in a religious ceremony (30%), financial stability (28%) or legal rights and benefits (23%) were very important reasons to marry.
However, being a good financial provider was seen as particularly important for men to be a good husband or partner, according to a 2017 survey by the Center. About seven-in-ten adults (71%) said it was very important for a man to be able to support a family financially to be a good husband or partner, while just 32% said the same for a woman to be a good wife or partner.
As far as what helps people stay married, married adults said in a 2015 survey that having shared interests (64%) and a satisfying sexual relationship (61%) were very important to a successful marriage. More than half (56%) also named sharing household chores. (Read 8 facts about love and marriage in America, at Pew Research Center's website)